The ‘Breast Friend’ design was made with obviously women in mind. Striving for equality and acceptance it is part of a larger mission to reclaim women’s bodies, sexuality and safety. It isn’t just about women, it is about the equality and empowerment of all human beings. We believe feminism is imbedded into this movement as it advocates women's rights on the ground of equality of the sexes. It is about thinking openly on the subject of equality using the human anatomy as a foundation to demonstrate that women and men are equal.