For ONE GENERATION to grow it cannot be solely limited to the medium of clothing. Our values and interests extend far beyond material goods. We want to create experiences, and a sense of community that enables people to showcase their talent, express their interests, and learn from one another.
Through ONE GENERATION we want to bring people together through the means of ART, FASHION, MUSIC, EVENTS and ACTIVISM.
The way we see it there’s no better way to bring people together than throwing a PARTY!
SO,WHAT WENT DOWN:
On the 12th of July, ONE GENERATION hosted its first event.
This party was a huge milestone for ONE GENERATION, marking the transition from a clothing brand to events and production. Incorporating events into our brand allows the names and faces around ONE GENERATION to express their personality.
The event was a celebration of ONE YEAR OF ONE GENERATION, but was also a LAUNCH PARTY for our latest collection:
"What would Vincent think? "
Our latest garments were sold at a pop-up stall throughout the night before its online release in September. We had a line up of upcoming DJs mixing and matching the best dance music has to offer, playing from 10pm-4am.
Follow and have a listen to Disco Volante, one of our very talented residential DJ'S to get an idea of what the night was like. DISCO VOLANTE
There was a live SCREEN PRINTING SESSION with the ONE GENERATION logo being printed onto tote bags, which were then given away. We designed and sold LIMITED EDITION ONE GENERATION PARTY T-shirts, with the party poster printed on the back, with a few still available on this website.
All in all, it was a very successful night with 150/150 tickets selling out.
Set in in the heart of NORTH LONDON, we had the perfect space for the ONE GENERATION PARTY.
This immersive and multi-functional space was perfect. The venue’s 2 floor split level space magically encapsulated both the feel of a chill house party, warehouse rave, yet the sophistication of a launch party. Party goers could gather on the dance floor in front of the decks and chillers could take in some of the ONE GENERATION ARTWORK and DESIGNS that adorned the upstairs area. This DIY set up was ideal for ONE GENERATION and all it embodies allowing a ONE GENERATION takeover with walls of the venue exhibiting ONE GENERATION art, clothing and videos.
If you were there we hope you enjoyed yourself, however, if you missed out then don’t fret…
OUR NEXT EVENT IS IN THE PLANNING, SO WE LOOKING SEEING YOU THERE....